CONSUMER PERCEPTION AND PATRONAGE OF MADE IN NIGERIA FABRIC IN AKWA IBOM STATE, NIGERIA

The researchers critically examined the interplay of consumer perception on patronage made in Nigeria fabric Akwa Ibom State. main objective study was to assess effect researcher adopted survey research design and employed questionnaire as instrument inquiry. conducted Uyo, State, Nigeria. population comprised customers who patronizes fabrics shops utilized data collected from three hundred fifty-four (354) customers. accidental sampling technique view its merits easing access test units. Simple linear regression used analysed field. result revealed a positive significant relationship between independents variables dependent variable. concluded that perceived risk quality are key influence respondents choice futher recommended recommends vendors wishing enhance their customer should pay attention dimensions vendor feedbacks know preference terms country origin fabrics.
 Keywords: Manufacturing, Production, Consumers, Fabrics, Experience,